May 09, 2022
In Fashion Forum
The billions in the annual Industry Email List accounts are mainly a result of the many millions of visitors that Google manages to send to companies all over the world every day. With voice, that business model will evolve. Google Industry Email List may then no longer earn on a click, but, for example, based on a percentage of each purchase. Obviously there are both challenges and opportunities for advertisers. This underlines the Industry Email List importance of experimenting with this, so that you as an advertiser can be at the forefront of this development. 3. Video advertising continues to grow We watch less and less traditional television, but the use of online video continues to grow at a rapid pace. So you don't have to be a Industry Email List visionary to realize that online video advertising is also benefiting from this change in consumer behaviour. Although Google still earns a large part of its money today from the well-known search ads, the company now derives a significant part of its revenue growth from YouTube ads. The Industry Email List YouTube acquisition — for which they paid $1.65 billion at the time in 2016 — may have turned out to be the best acquisition in Google's history. Google video search. Image source: Google In addition to changing consumer behaviour, an important driver of this growth is the interweaving of branding and performance. It is very important for Industry Email List advertisers to map out the actual (financial) impact of video advertising in addition to reach, so that they can view it more as part of the total funnel. This poses a number of challenges, especially for companies with a complex customer journey . Not least when it comes to tracking . But the choice is actually simple. It just deserves attention, because video also offers an excellent opportunity to diversify within your Industry Email List online marketing effort. Unlike search ads, there's a lot more competition when it comes to video. In addition to YouTube, channels such as Facebook, Instagram, TikTok and LinkedIn can Industry Email List also form an inexhaustible source for getting more return from every online marketing dollar.