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sanzida aktar
Jul 14, 2022
In Fashion Forum
While various sellers are taking advantage of the 1111 shopping festival to attract customers, many bookstores have closed down at 1111. The closed bookstore business mainly wants to let consumers know that they are dissatisfied with the competition of online shoppers in the book price cut through the action of closing business. Originally, the online shoppers sold books at a 29% discount on the fixed price, but during 1111, they used a 64% discount on the fixed price. To sell books, at such a low price, small and medium-sized brick-and-mortar bookstores are unable to follow up, and publishers are also afraid that this 66% discount will become the norm. This time the response of the industry will be so great. photo background removing Seeing this news, I feel that the atmosphere of Taiwan's publishing industry has been sluggish for a while. Is the publishing industry in Japan, a big publishing country, also so sluggish? Let us take a look at the current situation of the Japanese publishing industry from the three perspectives of the upstream and downstream of the Japanese publishing industry, readers (customers), bookstores (channels), and publishers (manufacturers). Readers (customers): Look at the reader first. Readers are very important, because readers are end users. As long as there are many end users, the overall market situation will not be too bad. On the reader's side, Japan is now facing two problems, the lower birthrate and more people who don't read books. The first is the declining birthrate. The population of Japan has been plummeting. As the number of people decreases, the number of people reading books will decrease. If you look at the primary school students who represent the future reading population, you can see the clue. There are 6.3 million Japanese primary school students in 2020, and the number of Japanese primary school students has been decreasing for 31 years, and the 6 million mark has been vaguely seen. In fact, there were still 7.3 million primary school students in Japan 20 years ago. In the past 20 years, a total of 1 million primary school students have been
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