AdWords remarketing campaigns. I don't know where these prejudices come from. Perhaps they have heard negative things from their associates. Maybe they read something wrong online. Or maybe they tried something in the past, got burned, and swore never to do it again. But you have to remember that paid search is an ever-changing channel. It changes all the time . And your business changes too. So what didn't work two years ago might work well today. Plus, every industry, market, and
B2B business is different. We all have different products, competitors, brand awareness, budgets and regulatory environments. So a totally failed advertising strategy for one B2B company could be a total winner for another. Quite simply, you won't jewelry retouching service know if specific ad networks, strategies, or tactics will work for your B2B business unless your team gives them a try. If you don't have the budget to try everything, that's understandable. But often you can start with just one ad network (usually Search) and get good results.
Then you can use those results to justify a larger budget and expand into other areas. If you have a budget available now, why limit your results? As a PPC agency, we consistently find that clients who are willing to spend some of their budget on “experimental approaches” do better in the long run. Because experimentation is the key to discovering effective strategies and obtaining excellent results over the long term. Mistake #5: Going It Alone Perhaps the biggest mistake I see newcomers to